George’s non-traditional path to business operations has involved studying farm sciences in Brazil and earning a Fine Arts degree at the University of Massachusetts, as well as working in the food industry, in real estate, commercial and residential construction, management consulting, and technology services. By the time he was 30, George had already worked in, founded, and sold a few startups.

He believes this path proves that some business fundamentals are true for companies of any size or industry. The best recipe for success requires maintaining a strong company culture, streamlining operational systems, and providing excellent communication and customer service. These are the fundamentals; everything else is negotiable.