Prior to incorporating Charming Media, Valerie Stachurski was recognized as one of the top social media influencers in Toronto (named by ELLE Canada as one of Toronto’s top bloggers) with a strongly engaged social media profile. As a result, she was asked to participate and consult on campaigns with large brands such as Holt Renfrew, Magnum Ice Cream, Ford, Dentyne, Oakley and many more.

After carefully observing how agencies were lumping strategies to apply to both digital and print media and seeing the lack of results generated, Valerie took her personally learned knowledge and applied it to develop a PR company that would help brands generate success through streamlined strategies that respected both media types: the social media influencer and traditional media professionals